Permafrost Path

Your Privacy, Our Priority

At Permafrost Path, your privacy and personal information security are fundamental to our commitment to responsible tourism and customer trust. We invite you to review our comprehensive approach to data protection.

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A Foundation of Trust: Your Data, Secured

Permafrost Path is dedicated to upholding the highest standards of data protection and privacy transparency. We believe that an unforgettable adventure shouldn't come at the cost of your personal information security. Our practices are designed to ensure your data is secure while providing you with exceptional, authentic Canadian Rockies experiences.

We adhere strictly to global privacy regulations, including GDPR, demonstrating our commitment to international privacy standards. This policy outlines how we collect, use, and protect your information, ensuring transparency at every step. We empower you with control over your personal data, reinforcing our promise of trust and integrity in every interaction, from browsing our site to booking your next expedition.

Our Commitment Pillars:

  • ✓ Comprehensive data protection protocols exceeding industry standards.
  • ✓ Full GDPR compliance and transparent data usage policies.
  • ✓ Secure booking systems with encrypted personal and payment information.
  • ✓ Clear opt-out procedures and customer control over personal data.

Review Your Privacy Rights

What Information We Collect and Why

To deliver the unparalleled adventure experiences you expect from Permafrost Path, we collect certain information. This data allows us to personalize your journey, manage bookings efficiently, and ensure your safety and satisfaction.

Booking and Expedition Information

When you book a guided trek, ice cave expedition, or any of our other services, we collect necessary details such as your name, contact information (email, phone, address), dietary restrictions, medical considerations relevant to your safety, and emergency contacts. This ensures we can properly prepare for your adventure, communicate important details, and respond effectively in unforeseen circumstances.

Close-up of a hand filling out a digital form on a tablet, surrounded by subtle glacial ice textures.

Website Analytics and User Experience

We use aggregated, anonymized data to understand how visitors interact with our website. This includes browser type, device used, pages visited, and time spent on site. This information helps us continually improve our website's functionality, content, and user experience, making it easier for you to find and book your next Canadian Rockies adventure. We do not use this data to identify individuals.

Abstract depiction of data points connecting, representing website analytics and user journey mapping, with a faint map of the Canadian Rockies in the background.

Permafrost Path only shares your data with trusted partners (e.g., payment processors, local accommodation providers for multi-day tours) when absolutely necessary for the fulfillment of the service you have booked. Such sharing is always conducted under strict data protection agreements and is limited to the minimum required information. We never sell your personal information.

How We Protect Your Information

Safeguarding your personal data is paramount. Permafrost Path employs robust technical, administrative, and physical security measures to protect your information from unauthorized access, disclosure, alteration, and destruction.

  • Encryption & Secure Storage: All sensitive data, including payment information, is encrypted during transmission using SSL/TLS protocols and stored in secure, access-controlled databases.
  • Restricted Access & Staff Training: Only authorized personnel with legitimate business needs can access personal data. Our team undergoes regular training on privacy best practices and compliance.
  • Payment Processing Security: We partner with industry-leading payment processors that are PCI DSS compliant, ensuring your credit card details are handled with the highest level of security. Permafrost Path never directly stores your full payment card information.
  • Data Breach Preparedness: In the unlikely event of a data breach, we have clear protocols for detection, containment, and notification, adhering to all legal requirements to protect affected individuals.

Your Privacy Rights and Choices

As a valued guest of Permafrost Path, you have fundamental rights regarding your personal information. We are committed to making it easy for you to exercise these rights.

You have the right to request access to the personal data we hold about you and to obtain a copy in a portable format. Please email [email protected] with your request, and we will respond within 30 days. We may require proof of identity to ensure the security of your information.
If you believe any information we hold about you is inaccurate, you have the right to request its correction. You may also request the deletion of your personal data, subject to legal and contractual retention requirements. Submit your requests to [email protected].
You can opt out of receiving marketing communications from Permafrost Path at any time by following the 'unsubscribe' link in our emails or by contacting us directly at [email protected]. Please note that even if you opt out of marketing emails, we may still send you transactional or service-related communications regarding your bookings.
Our website uses cookies to enhance your browsing experience. You can manage your cookie preferences directly through your web browser settings. For detailed information on our use of cookies and how to control them, please refer to our dedicated Cookie Policy.

For any further questions about our privacy practices or to exercise your rights, please do not hesitate to contact us at [email protected] or call us at (403) 762-8901. Our team is here to assist you.